Product Design Lead building from the ground up—balancing big-picture strategy with hands-on execution. I ship high-impact enterprise and consumer experiences through repeatable systems, leveraging automated and AI-enhanced workflows.
Simplifying Restaurant Ordering to Boost Conversion and Revenue
Increasing completed purchases and revenue by 100%+
View Cracker Barrel
Driving B2B Growth Through a Mobile-First Experience
Improving acquisition, conversion, and retention
View Snacks To You
Scaling Employee Recognition to 1M+ Global Employees
Improving satisfaction and retention in corporate and hourly employees
View Shout-Outs
Reimagining Rewards for 20K+ Hourly Employees Across Mobile
Driving adoption to become the 2nd most-used app feature
View A to Z Rewards
Standardizing AI Experiences Across Multi-Tenant Enterprise Products
Defining a scalable AI framework adopted across internal employee tools
View Aza Framework